Mega Event


Thank you for a great Mega Event!

Each day Corporate Real Estate executives embrace the unrelenting challenge of delivering continuous improvement to their organization. In our on-demand world, successful integration of technology is mandatory to achieve success. Thriving in an Era of CRE Transformation, Better Ideas, Faster was the focus of this year’s event. Jeremy Gutsche lead the event with an interactive and dynamic keynote on Innovation and how to be better, faster. The chapter celebrated their 10th event anniversary on September 18 with the highest attendance ever. Thank you to Jeremy, all breakout sessions speakers and all of those who were in attendance to make this such a successful event.

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Jeremy_DPI300_-_2017.jpgJeremy Gutsche
Founder of
Jeremy Gutsche (GOOCH-AY) is a New York Times bestselling author and award-winning innovation expert, one of the most requested keynote speakers on the planet, and the founder of, the world's #1 most popular trend website, attracting over 2 BILLION views from 150,000,000 total visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank and today, over 500 brands, billionaires and CEOs rely on his unique expertise to FIND BETTER IDEAS FASTER. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail, an "intellectual can of Red Bull" by Association Week and "on the forefront of cool" by MTV.


Ritz-Carlton Charlotte
201 E. Trade Street
Charlotte, NC  28202

Breakout Sessions:

Diversity in Corporate Real Estate, A Business Imperative
Discussing success in commercial real estate is measured by responsiveness to an evolving market and to client needs. The need for diversity in the real estate environment has outpaced the industry’s speed in adapting to this need. As the country continues to grow more diverse, so too grows the need for an industry-level focus on creating a workforce that better reflects the overall population. A discussion on the impact of diversity and inclusion in the industry―why it is a business imperative and what you can do to drive change.

Presented by:
Rodney Gaddy, Senior Vice President, Duke Energy
Doug Harris, CEO, Kaleidoscope

Regina Heyward, Head of Supplier Diversity-Supply Chain Management, Wells Fargo
David Park, SVP Real Estate & Construction, Novant Health
Moderated by:
Tony Perez, Senior Vice President, Colliers International

Enhancing the Client and Employee Experience Through Design and Technology
Dimensional and Diversified partnered on the south end build of Dimensional’s east coast headquarters. This breakout session will explore Dimensional’s approach to the build process, values brought forward through design and the application of technology throughout the environment to enhance the client and employee experience.  Learn how Diversified managed the project process and accomplished the scale of unique environments under the pressures of an aggressive schedule.
Presented by:
Brad Sellars, Southeast Regional Vice President, Diversified
Andrea Sanchez, Head of Real Estate and Facilities-Americas, Dimensional

Partnering to Transform the Employee Experience: Citrix Journey to Align People, Place & Technology
How do you break organizational silos and maximize productivity? You transform the workspace. Hear what happened when Citrix Real Estate and Human Resources partnered to transform the HR team space from individual offices to unassigned open seating, bringing down physical and metaphysical barriers to engage prospective, new, and existing employees and ensure consistency with the culture and brand promise. What were the critical components to make the transformation? How did they take customers from resisting, to accepting, and then to embracing? How successful were the partnerships between HR, CRE, and IT to address cohesively the people, place, and technology aspects of the new space? What role did technology play in the transformation? How were personas used to model the user experience? How did a purely overhead team become a value add to the customer sales experience?

Join Amy Haworth, Chief of Staff for Citrix Chief People Officer, Jenna Geigerman, Director of Real Estate & Strategy, and Chris LaPata, the project BHDP design consultant, as they share the successes and misses of this significant cultural and environmental change. Explore the opportunities you or your clients have to engage difficult stakeholders, align vision with real estate, and the test new furniture, equipment, and technology as an iterative way to advance the CRE portfolio. 

This interactive session not only includes an interesting case study but gives participants a chance to think through their own company dynamic, identify opportunities and obstacles, and chart a plan to move the dial on workplace transformation. 

Presented by:
Amy Haworth, Chief of Staff, Human Resources, Citrix Systems, Inc.
Jenna Geigerman, Director of Real Estate & Strategy, Citrix Systems, Inc.
Chris LaPata MCR, Client Leader, BHDP Architecture
Moderated by:

Brian Trainer, Senior Workplace Strategist, BHDP Architecture

Thank You to Our Event Sponsors!
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